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Apple reaches form increased forward of VR headset reveals

June 7, 2023: On Monday, Apple shares reached a record high as the company prepares to launch several recent updates and products at its annual Worldwide Developers Conference, including its widely anticipated mixed-reality headset.

Apple shares have reached a record high ahead of WWDC23, where the iPhone maker will report its long-rumored new mixed-reality AR/VR headset, plus the next major software updates coming later in the year for iPhone, iPad, Apple Watch, and Mac, including iOS 17, iPadOS 17, watchOS 10, and macOS 14.

Apple’s stock is up over 39% year to date, with shares of the firm up more than 1.5% Monday, trading at $182.01.

On Monday, shares of the firm are up over 1.5% and trading above $182.01, the closing high it reached on Jan. 3, 2022, and above its intra-day high from the next day of $182.94.

Apple’s stock is up more than 39% year to date, while the Nasdaq is up around 26.5% for the same period.

Apple’s headset, according to reports, will feature high-definition screens in front of the user’s eyes. But it could also let users see and interact with the natural earth through high-powered cameras mounted on the device, a trick sometimes called passthrough or mixed reality.

The new headset from Apple would mark a further buy into a technology fraught with disillusionment.

When Facebook rebranded as Meta in October 2021, it drew attention to VR and Metaverse headsets. But since then, sales for existing VR headsets have underperformed, usage has been worse, and the expected explosion in successful VR software businesses isn’t a reality.

Shares of Meta decreased around 1% early on Monday.

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