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E-commerce Giants Fall Short on Website Performance Standards, Study Finds

A new study by vshosting, a leading provider of web hosting solutions, has found that 67% of the UK’s top e-commerce retailers need to meet industry standards for website performance. The study, which analyzed the website loading times of 50 of the UK’s largest online retailers, found that the average loading time for these sites was 3.2 seconds. This is significantly higher than the industry benchmark of 1-2 seconds, which is considered to be the maximum acceptable loading time for e-commerce websites.

The study also found a wide range of loading times among the retailers, with the slowest site taking 7.13 seconds to load. This suggests that some retailers are significantly behind the curve regarding website performance.

The slow loading times of many e-commerce websites could be costing retailers sales. A study by Google found that 53% of mobile visitors will abandon a website if it takes longer than 3 seconds to load. Retailers could be losing potential customers simply because their websites are too slow.

The findings of the vshosting study are concerning for the UK e-commerce industry. In today’s competitive market, it is more important than ever for retailers to have fast and reliable websites. Slow loading times can lead to lost sales, frustrated customers, and a poor brand image.

There are a number of things that retailers can do to improve their website performance. These include using a content delivery network (CDN), optimizing images, and minifying code. Retailers should also regularly test their website performance to identify areas needing improvement.

A new study has found that 67% of the UK’s leading e-commerce retailers must meet industry standards for website performance. This could be costing retailers sales, as studies have shown that people are more likely to abandon a website if it takes less time to load. Retailers should improve website performance by using a content delivery network, optimizing images, and minifying code.

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