July 25, 2023: On Monday, Twitter owner Elon Musk officially changed the organization’s famous bird symbol to an “X” as part of a comprehensive rebrand he announced on the social media site over the weekend.

Musk, who acquired the platform for $44 billion late last year, wrote post-Sunday that the group would soon “bid adieu to the Twitter brand and, gradually, all the birds.” On Monday, the domain X.com directs users to Twitter’s homepage, though Twitter.com also remains live. Branding in the mobile app has stayed the same for many users.

The transition from Twitter to X reflects Musk’s vision to turn the platform into what he has called an “everything app.” Twitter CEO Linda Yaccarino wrote post-Sunday that X will be “centered in audio, video, messaging, payments/banking.” She added that the platform will also be powered by artificial intelligence.

According to court filings, the company began its transition to X in April, when the name of Twitter Inc. changed to X Corp.

Musk, who serves as executive chairman and CTO of the company, said Monday that tweets will now be called “x’s,” though when questioned about what retweets would be called, he wrote that the “concept should be rethought.”

He shared a photo of the X logo projected onto the company’s headquarters Monday.

According to his other business ventures, the Tesla CEO tweeted Sunday that he likes the letter “x,” and his affinity for it isn’t new. Musk’s rocket factory SpaceX also features an X as its logo. Musk recently launched a new artificial intelligence startup called xAI with the lofty goal of “understanding the true nature of the universe.”

Musk also launched X.com before connecting with Confinity and rebranding to PayPal in 2001. He repurchased the field from PayPal in 2017.