October 17, 2022: -Meta CEO Mark Zuckerberg decreased to expect a more recent trend in social networking that donated to the success of rival TikTok.
On Wednesday, in an interview published in analyst Ben Thompson’s Statechery newsletter, the Facebook founder added that he “sort of missed” a more contemporary way that individuals “interact with discovered content” via social networking services. He explained that people are increasingly using their social networking “supplies” to find exciting content instead of viewing the media shared by their companions.
Although people still interact with the range that their friends share in their feeds, the overall social networking trend has “by, and large shifted to you use your feed to find content, you find things that are interesting, you ship them to your friends in messages, and you interact there,” Zuckerberg stated.
“So, in that world, it is somewhat less important who produces the content that you’re finding; you just want the best content,” the Facebook founder said.
Analysts have attributed TikTok’s rapid rise in popularity to its algorithm, which can suggest compelling short videos to users based on their habits and viewing history. TikTok’s peak has posed a significant challenge to the company, experiencing a drop in North American Facebook users and a stock price that’s lost more than 56% this year.
Zuckerberg referred to TikTok as a “very effective competitor” during the interview and realized that the group was ″somewhat slow to this because it didn’t make my pattern of a social thing; it felt more like a shorter version of YouTube to me” he said.
Zuckerberg believes it’s important for Meta to develop AI that can recommend a range of content, including photos and text, to users besides just short tapes.
“Sometimes I want to observe explicit videos, but a lot of the times I just want the best stuff,” he said.
Earlier this week, Meta debuted the Quest Pro virtual reality headset intended for VR enthusiasts rather than beginners, costing $1,500.