Robinhood, the popular investment app known for its commission-free trading, has launched a new platform designed to attract more experienced and active traders. The move marks a significant expansion of the company’s offerings as it seeks to capture a larger share of the trading market.

The new platform, which is currently in beta testing, is intended to provide advanced features and tools for sophisticated traders. These features may include options trading, margin accounts, and access to more complex investment products.

By introducing this new platform, Robinhood aims to compete more directly with established brokerage firms that have traditionally catered to experienced traders. These firms often offer a wider range of investment products and services and more advanced trading tools.

Robinhood’s decision to expand its offerings reflects the company’s growing ambition. Since its launch, Robinhood has gained a massive user base, particularly among younger investors. However, the company has also faced criticism for its focus on simplicity and ease of use, which some have argued may not be suitable for all types of investors.

Introducing the new platform could help Robinhood address these criticisms and attract a more diverse customer base. By offering a wider range of features and tools, the company can cater to the needs of both new and experienced investors.

However, the move also presents challenges for Robinhood. The company will need to ensure that its new platform is user-friendly and easy to navigate, even for those unfamiliar with advanced trading concepts. Additionally, Robinhood will need to balance its focus on simplicity with providing the sophisticated features and tools experienced traders demand.

The launch of the new platform is a significant milestone for Robinhood. It represents a departure from the company’s traditional focus on simplicity and ease of use. If successful, the new platform could help Robinhood to solidify its position as a leading investment app and attract a wider range of investors.