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The new Ford custom electric pickup truck is a blast from the past

The new Ford custom electric pickup truck is a blast from the past

November 4, 2021: -Ford Motor unveiled Tuesday a custom truck that combines its past with its future electrification plans, including its highly anticipated F-150 Lightning pickup in 2022.

The “all-electric Ford F-100 Eliminator concept truck” features the retro-styling of a 1978 F-100 pickup with electric motors and batteries from the automaker’s 2021 Mustang Mach-E GT Performance Edition. Its interior controls and screens resemble the Mach-E electric crossover.

Ford built the vehicle to showcase its latest “e-crate motor” that’s now on sale online and at its dealerships. The company assembled such “crate” engines or motors but are available for general purchase for building, fixing, or customizing vehicles.

“Our F-100 Eliminator concept is a preview of how we’re supporting customers as they go all-electric and embrace zero-tailpipe emissions performance, even for the heritage vehicles,” Ford global director of accessories and licensing Eric Cin said.

The custom pickup also provides hype for the automaker as it prepares to launch its electric F-150 Lightning pickup in the first half of the coming year.

Many view the pickup as a barometer if the pickup truck customers are ready to switch to electric vehicles.

The concept pickup can produce 480 horsepower and 634 foot-pounds of torque, Ford said. Ford Performance was designed, created, and built-in in collaboration with aftermarket companies such as MLS Racecars and Roadster Shop.

According to the company, each of Ford’s e-crate motors produces 281 horsepower and 317 foot-pounds of torque and is street-legal in all 50 states. Ford said the engine would retail for $3,900.

The Ford F-100 Eliminator was unveiled Tuesday in Las Vegas for SEMA Show, an annual conference for the automotive specialty and aftermarket industries.

The aftermarket business is significant to the automotive industry. Automakers annually unveil unique vehicles at the show to gauge consumer interest and showcase aftermarket products such as Ford’s e-crate motor.

According to Specialty Equipment Market Association, the aftermarket parts industry is a $44.6 billion industry, which puts on the annual show.

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