July 28, 2021: -The maker of Nokia-branded phones debuted a slew of new devices Tuesday, including a “military-grade” smartphone designed to withstand intense environmental conditions.

HMD Global said that the Nokia XR20 is the durable phone among the rest to date. The XR20 sports a tough 6.67-inch Gorilla Glass Victus display from American tech firm Corning and is resistible to the damage from scratches and drops from nearly 6 feet, the company said.

It’s what’s known in the mobile industry as a “rugged” phone and a niche category targeted at extreme sports enthusiasts and manual laborers mainly. HMD says it hopes the Nokia XR20 caters to a mainstream audience.

In a marketing video, the company is showing a woman spilling coffee on the phone and washing it in the kitchen sink. Accidentally, the girl drops the device before picking it up and then dropping it again on a stony path, which shows that it’s pretty much unscathed.

It fits for a brand whose phones were well known for their durability. The myth that Nokia phones were “indestructible” has been the subject of several internet memes.

The Nokia XR20 can be submerged in water for nearly an hour and endure extreme temperatures, according to HMD.

Beyond its rugged credentials, the new smartphone of HMD supports super-fast 5G internet and has a 48-megapixel and 13-megapixel dual-lens primary camera. It comes in black and blue color.

HMD is also throwing in four years of security updates per month and three years of Android operating system upgrades.

Florian Seiche, HMD’s CEO, said that people want phones they can keep for longer. HMD is targeting enterprise clients and consumers with the Nokia XR20, he added.

“This fits many enterprise device requirements,” he said. “They don’t want to pay $1,000 or $1,500 for a purpose-built rugged device which is clunky,” he added.

The Nokia XR20 begins for £399 in the U.K. and $549.99 in the U.S. It will ship from Aug. 24.