Urban Outfitters Inc., the parent company of fashion brands like Urban Outfitters, Anthropologie, and Free People, has officially opened a new $60 million fulfillment center dedicated to its women’s clothing rental platform, Nuuly. This strategic move, marking Nuuly’s second fulfillment center in the United States, signifies its commitment to expanding its rental business and catering to growing customer demand.

Located in Raymore, Missouri, the 600,000-square-foot facility boasts cutting-edge technology and automation, enabling efficient garment processing, cleaning, and fulfillment. This expansion is expected to create 750 new jobs in the Kansas City region, contributing to the local economy and providing valuable employment opportunities.

The opening of this new center aligns with Nuuly’s impressive growth trajectory. The company witnessed a surge in subscribers and rental orders in recent years, fueled by the increasing popularity of sustainable fashion and the convenience of clothing rental models. This new facility allows Nuuly to significantly increase its capacity, serving a wider customer base and offering faster delivery times.

Furthermore, the Missouri center features a fully integrated laundry facility, eliminating the need for outsourcing and further streamlining the garment lifecycle. This in-house laundry capability ensures high-quality cleaning and garment care, contributing to a more sustainable and environmentally friendly rental experience for customers.

Governor Mike Parson of Missouri expressed his enthusiasm for the project, highlighting its positive economic impact and the potential for further collaboration. This collaboration between Urban Outfitters and the state of Missouri underscores the growing importance of sustainable business practices and the potential for innovation in the fashion rental market.

In conclusion, Urban Outfitters’ investment in a new $60 million fulfillment center for Nuuly represents a significant step forward for the company’s rental business. This expansion creates jobs, bolsters the local economy, and allows Nuuly to meet the growing demand for sustainable and convenient clothing rental solutions. With its advanced technology and commitment to sustainability, this new facility positions Nuuly for continued success in the ever-evolving fashion landscape.