At Farmacosmo, great ideas emerge from constant discussion and interconnection between departments. The pioneering leader encourages everyone to share their insights and experiment with new solutions. “Sometimes, I personally launch contests on the company chat to stimulate everyone to express their opinion. This could involve the launch of a new brand, a solution related to the shopping cart, or the creation of a podcast,” he adds. By promoting an open and collaborative work environment, Fabio ensures that everyone can give their best in terms of creativity and problem-solving.

One of the significant challenges that Fabio and his team face in the industry is meeting the demands of informed customers who seek specific advice for their needs. Farmacosmo has several projects in the works to create an even closer relationship with customers while maintaining the advantages of e-commerce. Fabio states, “Even today, we respond to all technical questions related to medications, supplements, perfumes, or skincare thanks to our highly specialized internal resources.”

Becoming A Great Leader

Fabio’s journey to success was not an overnight phenomenon. It was the result of years of experience, study, and dedication. He advises, “Think big, don’t be intimidated by difficulties, and keep your goal in mind. No idea is too ambitious if the project is planned down to the last detail. Even making counter-trend decisions, different from our competitors, has brought us great satisfaction and opened up new ways to approach our work.”

Dynamic leaders take risks because they understand the challenges that may accompany change. Fabio emphasizes the importance of calculated risks for innovation. “Our courage allowed us to create an e-commerce platform in an unexplored sector with a very low penetration rate, introducing new product verticals and earning the trust of our customers,” he explains. The bold decisions that led to the current “Farmacosmo group,” such as obtaining capital through the IPO and expanding beyond pure e-commerce to include digital health services like their telepsychology startup, ContactU, showcase his forward-thinking approach.

Creating A State-of-the-art Company

Farmacosmo’s mission is to improve customers’ quality of life by creating a true health ecosystem that expands in multiple directions, taking care of well-being from every perspective: mental, physical, and even pet health. Fabio elucidates, “We aim to be a safe place for our customers, where every wellness need is met with excellent customer experience and a responsive customer service team, always ready to step in.” This mission led to the creation of ContactU, an online telepsychology platform, and the acquisition of three websites that have completed their ecosystem. These include BauCosmesi, an e-commerce dedicated to dog health and wellness; Phàrmasi, an online pharmacy specializing in drugs and supplements; FarmaWow, an e-commerce focusing on nutraceuticals, phytotherapy and herbal medicine; and ProfumeriaWeb, offering the best in cosmetics and perfumes.

Farmacosmo’s commitment to offering safe online shopping, express delivery, an up-to-date catalog, and specialized assistance from registered pharmacists and experts is deeply rooted in the strength of its team. Fabio highlights, “Our greatest asset is our team. We have a dedicated cybersecurity team that develops innovative solutions to ensure maximum protection for online transactions. We work with reliable couriers to enable faster deliveries, and every step of the process is monitored by our specialized department.” The company’s catalog is constantly updated by a dedicated team that meets customer needs and requests, offering free, specialized support through a team of continuously trained pharmacists and experts.

One of the unique services Farmacosmo offers is free consultation with pharmacists and experts, which their clients have highly appreciated. Fabio shares, “We have clients who, thanks to our personalized advice, have found a skincare routine that significantly improved their skin, others who resolved minor daily issues, new parents uncertain about the best product for their baby’s first bath, and even those who found the perfect gift for their 40th wedding anniversary.” Additionally, the telepsychology platform ContactU has become a trusted resource, helping patients reach their goals and overcome challenges.

Towards A Bright Future

As a publicly traded company, Fabio cannot reveal specific future projects but assures that Farmacosmo is ready to face any market challenges. He emphasizes the importance of continuous training for team members, stating, “We believe that investing in our employees’ skills is essential for maintaining a high level of innovation and service that meets the standards our customers have come to expect.” Training opens the possibility to question company choices, creating a “positive conflict” that stimulates the work environment for everyone and encourages participation in the innovation process.

One can say, Fabio’s leadership at Farmacosmo is characterized by a deep understanding of customer needs, a commitment to innovation, and a focus on fostering a collaborative and creative work environment. His strategic vision and dedication to improving the quality of life for customers have positioned Farmacosmo as a leader in the industry, ready to tackle future challenges and continue its growth trajectory.