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With Apple’s help, former NFL star DeMarcus Ware launches fitness app

With Apple’s help, former NFL star DeMarcus Ware launches fitness app

December 9, 2020 Former National Football League linebacker DeMarcus Ware just launched his fitness app called Driven to Win (D2W.)

The app launched on Apple’s App Store on Wednesday and will be available for Android devices in 2021.

Subscribers will be able to work out with Ware and other NFL athletes beside them in the app as they do the exercises.

The app gives users the training style of a professional athlete “in the palm of your hands,” Ware said. A subscription to the app starts at $14.99 per month.

In an interview with CNBC last week, Ware discussed Wednesday’s app launch and how Apple developers helped him build it.

Ware, who majored in computer science at Troy University, said he was familiar with how to code but needed more assistance on software concepts before he developed D2W.

He started going to Apple’s headquarters in 2019 to study with its app developers, taking nine trips in total.

Ware said he built a room with more than 300 cameras to film himself doing more than 700 exercises for the app. D2W can create different “warmups, activations, and a recovery program specifically for the user.

Ware added a voice capture feature that syncs with the Apple Watch and can suggest workout levels and rest periods based on a user’s breathing.

D2W has augmented reality capabilities that show enhanced 3-D models and detailed instructions of how you should do the exercise, the tempos, and what other variables you need, whether it’s how much weight or time and attention you need on that muscle,

“The more you use it, the smarter it gets, and the more advanced it grows with you. It’s like having a real trainer in your hand”. “The personalized engagement is one of the biggest keys that I was trying to get out of this because when you go to a trainer, you’re getting the personalized engagement that keeps you coming back. I want that same thing for this app.” Ware said.


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